Multi-device streaming is becoming more popular as a practical way to deliver content to OTT platforms. With this model, viewers can watch shows on multiple devices at the same time, which increases audience involvement and improves viewership rates!
Lately, many streamers have been interested in streaming on multiple devices. But, there are still some challenges that need to be addressed before it becomes a common practice.
Let’s discuss the advantages and limitations of this technology!
1. Delivering a Multi-Screen Experience
Thanks largely to the rising popularity of streaming services, consumers now have the ability to consume content across a multitude of devices.
More than half (53%) of Americans have a smartphone. However, only one-third of them use it for digital media consumption. This means that over two-thirds of Americans are not interested in this experience!
This is not surprising: Consumers prefer accessing entertainment from multiple channels at the same time instead of doing one thing at a time.
To attract more subscribers, OTT platforms can use multi-screening. By offering streaming media on mobile platforms, YouTube TV, and various connected devices, they can ensure that users can watch content on any screen size or configuration.
2. The Benefits of Multi-Device Streaming for OTT Platforms
OTT platforms have gained immense popularity due to their convenient and flexible nature, offering users the freedom to stream their preferred content at their own convenience and location.
These platforms offer a wide array of entertainment options, including movies, TV shows, documentaries, and original series, making them a preferred choice for many individuals seeking entertainment. The distinguishing factor of OTT platforms lies in their compatibility with various devices such as smartphones, tablets, smart TVs, and laptops.
This multi-device accessibility revolutionizes the way people consume content, enabling them to seamlessly switch between devices without any disruptions.
3. Growing Audiences and Engagement
As you probably already know, different capabilities can offer a wide range of viewing experiences on various devices. This is especially useful for OTT broadcasters and media networks, who can customize their content for different users with different preferences and habits.
For example, lots of people like watching videos on their phones more than on tablets or laptops. Multi-device streaming for OTT platforms now allows OTT providers to connect with these audiences in a better way than ever before!
For instance – some people always watch videos on their phones, while others like to have their streaming options easily available when they relax on the sofa with the remote control.
4. Increasing ad Adoption
Not only is multi-device streaming being introduced, but the usage of third-party devices in the OTT space is also increasing. This has led advertisers and media companies to use more pre-roll ads on these devices. However, this can create problems in understanding how their video content is shown.
Pre-roll ads show a preview of your video before it starts. Another option is mid-roll ads, which appear between videos and give more details about the products shown. This is helpful for people with short attention spans or who aren’t interested in watching videos right away but still want to learn more about certain products before buying them.
To ensure optimal ad performance across multi-device streams, your service should use HTML5’s Media Timings API.
5. Optimizing Content Lifecycles
Your content is king. That doesn’t change, regardless of whether your website or even streaming app appears on a multitude of platforms. It’s essential to be mindful of how you manage said assets across these various locations – otherwise they could fall into disrepair!
Did you know that almost one million videos are uploaded to YouTube every minute?
This platform has over 300 hours of video content every day. With more and more videos being uploaded from all around the world, it’s a challenge for content marketers to keep their material current and relevant.
To solve this problem, many organizations use a multi-step standardization plan.
For example, if you make a video for one platform, also think about making a podcast episode to share it on other platforms.
6. Immersion and Feel Good Factor
When viewers have the ability to switch up their viewing experiences on any device of their choosing, it provides an unmatched sense of freedom and flexibility. This enhances feelings of relaxation and well-being for users – which can only be a positive thing!
3GPP’s latest efforts are helping OTT services provide a better experience on multiple devices. All major players support multi-streaming. With this technology, platforms like YouTube make it easy for users to enjoy content on the go.
Streaming apps may seem perfect for streaming on multiple devices, with countless options just a tap away. But before you jump in, there are still important factors to consider.
7. Cost Savings and Revenue Generation
Streamers don’t just entertain, they want to engage and attract viewers by creating an interactive experience. This allows them to get a response from prime-time viewers, giving companies a chance to engage with their audience and achieve valuable outcomes.
For instance, if a customer wants to connect with your brand after watching a video you made, streaming availability lets them do that. And if this happens during busy hours, like late at night or on weekends, it gives them the best chance to engage with your brand!
8. Mobile Optimization with Apps (iOS & Android)
Just like websites, apps must be optimized for mobile devices in order to provide an optimal viewing experience.
If your app is only compatible with tablets and laptops, but not smartphones with small displays, users may become frustrated when trying to access it.
Make sure to make all necessary adjustments before launching the app to avoid any surprises for users who download it on their smartphones.
9. Future Proofing with Third Party Platforms
With the rise of increasingly accessible OTT content platforms, it is easy to envision a constant stream of new devices and applications being introduced. This poses a challenge for OTT broadcasters as they must find ways to ensure their videos remain compatible with future-generation platforms.
Instead, there are platforms available that enable you to upload your content to their servers. Once it has been approved by them, you can select the device on which you want it to be displayed. This ensures consistency across all devices and gives you the freedom to choose between various platforms.
Multi-device streaming has completely changed how we watch shows and movies online. Now, we can stream our favorite content anytime and anywhere, without being tied to just one device. This flexibility is a game-changer, allowing us to easily switch between our smartphones, tablets, laptops, and smart TVs.
Being able to switch devices makes the viewing experience even better and more immersive. This convenience has made users more engaged and satisfied, leading to more people staying subscribed to OTT platforms that offer multi-device streaming. It has opened up new opportunities for both content creators and viewers.
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Frequently Asked Questions
How does multi-device streaming work?
Multi-device streaming allows users to access and stream content on various devices such as smartphones, tablets, smart TVs, and computers. It enables viewers to enjoy their favorite content anytime and anywhere, as long as they have an internet connection.
What are the benefits of multi-device streaming?
Multi-device streaming offers flexibility, convenience, and personalized viewing experiences. Users can switch between devices seamlessly and continue watching their favorite shows or movies from where they left off. It also allows for on-the-go entertainment.
Are there any limitations to multi-device streaming?
While multi-device streaming offers convenience, it may have limitations based on factors such as internet speed, device compatibility, and licensing restrictions. Some content may be restricted to specific devices or regions due to licensing agreements.
What internet speed do I need for seamless multi-device streaming?
The required internet speed for multi-device streaming depends on the quality of the content being streamed. Generally, a minimum internet speed of 5 Mbps is recommended for standard definition (SD) streaming, while high-definition (HD) and ultra-high-definition (UHD) streaming may require speeds of 10 Mbps or higher.
Is multi-device streaming secure?
Streaming platforms prioritize user security and employ various measures to protect user data and content. However, it is always recommended to use strong, unique passwords for your streaming accounts and be cautious when sharing personal information online.