Are you considering turning your curated media into a source of income but need help deciding where to begin? Don’t worry – you are not alone!

As you already know, the video industry is thriving, so there is an excellent opportunity for you to capitalize on viewers seeking entertaining content. Now is the time to monetize your valuable videos!

Surprisingly, despite the significant disruption caused by the global lockdown, the market has been quite profitable since then.

Research suggests that an increasing number of American households now have three or more streaming subscriptions, with nearly a quarter of households having five or more. This shift to streaming services has provided an opening to explore ways of monetizing video content in the coming years.


This article looks at strategies for monetizing video content in 2023, offering insight and advice to content owners, media broadcasters, and other content creators. We will discuss some of the crucial benefits of monetizing video content and how to maximize the potential of a video monetization platform.

Let’s get started!

What Is Video Monetization?

Video monetization generates potential revenues from the videos you share online on any platform. This is typically achieved through various methods such as advertising, subscriptions, single purchases, coupons, and promotions. In a nutshell, when you are done making content, you will want to be paid for it, and this is where monetization comes into play. There are multiple ways to monetize your content, but the vital concept revolves around getting paid through ‘accessibility.’

The basic idea is that the more viewers watch your top-notch content, the higher your earnings will be.

Usually, this is done through:
  • Access to your video content
  • Access to your audience
  • Access to your platform
Let’s look at some real-world examples of this:

Gaining access to the video content:
This consideration applies when customers purchase a new release film on Disney+ or Amazon Prime.

Reaching your target audience:
Corporate organizations can purchase ad placements to be placed in between YouTube videos.

Gaining access:
Netflix for a monthly subscription to the entire library is an example of this type of platform access.

How does video monetization work?

Video monetization is the process of earning revenue from video content. This can be done through various methods, such as advertising, subscription services, pay-per-view, and more.

In today’s digital age, video has become an increasingly important part of marketing and advertising. Companies and individuals use videos to promote their products and services, engage with their audiences, and generate leads.

At the same time, more and more people are creating videos to share their passions, hobbies, and experiences with the world. With the rise of social media and streaming platforms, such as YouTube and Twitch, creating and sharing videos has Video On Demand Advertisements.

Video On Demand (AVOD) Advertisements are a great way to monetize your video content. AVOD Ads are short. Targeted ads are shown to viewers before, during, or after they watch a video. These ads are typically targeted to the viewer’s interests. They can promote products, services, or even other videos. AVOD Ads are a great way to increase revenue from your video content, as they are typically more effective than traditional ads. Additionally, AVOD Ads are easy to set up and manage, making them an excellent option for monetizing video content.

Advertising is the most common form of video monetization. It involves placing ads before, during, or after a video. These ads must be relevant to the content of the video and must be approved by the advertiser. Advertisers pay for the placement of their ads, usually on a cost-per-click, cost-per-view, or cost-per-impression basis.

Subscription services allow viewers to pay a monthly or annual fee to access premium content. For example, YouTube has a subscription service called YouTube Premium, providing viewers with exclusive content and features. Other streaming platforms, such as Netflix, offer similar services.

Pay-per-view allows viewers to pay a one-time fee to watch a video. This is often used for live events and pay-per-view movies.

Video monetization also involves creating partnerships with other companies and content creators. Companies like YouTube and Twitch have partnered with content creators to help promote their products and services. Content creators are often paid a commission when someone purchases a product or service from the company they are promoting.

Video monetization can be an effective way for companies and content creators to earn revenue from their videos. Creating high-quality video content requires much work; monetizing it can provide a steady income stream.

However, it’s important to remember that video monetization isn’t a get-rich-quick scheme. It requires dedication and patience to grow your audience and generate revenue. It’s also crucial to ensure you comply with the terms and conditions of your video platform.

Benefits Of Video Monetization Platform

Exploring monetization strategies through video can provide multiple benefits, such as increased brand awareness, heightened audience engagement, and the potential for scaling up organizational growth. These are just some of the rewards of video ad monetization.
At the forefront of these advantages is the highest priority: Increased Revenue.

Maximize ROI

Ad-supported video on demand (AVOD) delivers content to viewers without a subscription. With AVOD, viewers are presented with videos or ads, and their viewing experience is paid for by the advertisers. This makes AVOD an excellent option for companies looking to capitalize on their investment by targeting a broad audience.

OTT, or over-the-top, is a service that delivers content over the internet directly to viewers. OTT services allow viewers access to a wide variety of content on any device, making it an attractive option for companies looking to increase their marketing reach and ROI.

AVOD and OTT offer companies the ability to maximize their ROI. Still, there are some key differences to consider when choosing which model is right for your business. AVOD, for example, is a good option for companies that want to target a large audience quickly. OTT, however, allows for a more customized approach that can better reach specific target audiences.
When maximizing your ROI, it’s essential to consider the different models available and decide which one best meets your business’s needs. AVOD and OTT are great options for any company to maximize its ROI in the digital age. With the right strategy, you can ensure your investment pays off in the long run.

Access Every Device Directly

Video advertising allows you to reach any viewer’s device, eliminating the need for them to jump through hoops with a membership or pay-per-view paywall. This makes your content more accessible and convenient for your viewers.
In 2022, it was estimated that global video viewers relied primarily on smartphones to watch online videos, with other devices following close behind. These figures have continued to rise, with an even greater focus on mobile devices among the younger generations. This makes video advertising an even more powerful tool to reach your desired audience.

Maximize Your Target Audience

The third advantage of video advertising via monetization services is the opportunity to reach a much larger audience. Researchers have found that nearly 70% of US households subscribe to at least one service, and 40% of households subscribe to two or more. This growing trend, subscription fatigue, can create a one-sided effect for businesses. Still, it also means that companies can reach a much larger and more engaged audience. With this access to potential customers, companies can create powerful video campaigns to help them grow their businesses.

Expand Your Social Reach

Incorporating live video is the way to go if you want to get the most out of your content creation. With the help of platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn, you can efficiently distribute your videos, reaching a much wider audience. But it doesn’t stop there – services like Twitch tv, DailyMotion, and more allow you to reach even more viewers looking for live-streaming content.

The potential to keep your audience engaged with your brand through live video is virtually limitless. You can leverage this powerful medium to create and share compelling, interactive experiences to enhance your reach and engagement.

How Do You Monetize Videos?

There are three essential choices for making money with videos online. We can look into each of them in more detail and explore the applications and tactics for each.

1. Build Your VOD Platform

Building your own Video On Demand (VOD) platform can be a great way to expand your business and reach a wider audience. With a VOD platform, you can offer your customers the convenience of watching your content anytime, anywhere. You can also monetize your content by offering subscription plans or pay-per-view options. With the right platform, you can easily manage your content, track viewership, and analyze user data to better understand your customers. With a VOD platform, you can create a powerful and engaging video experience that will keep your customers returning for more.

2. Monetizing Profit From Existing Content

Monetizing profit from existing content is a great way to generate additional revenue from your VOD library. You can generate income from your existing content by implementing a paywall to your existing VOD library. This can be done by charging a subscription fee, pay-per-view fees, or even offering exclusive content to paying customers. With the right strategy, you can start monetizing your existing content and generate a steady stream of income.

3. Entice People With Subscriptions offers

The SVOD (Subscription Video On Demand) model is the best way to monetize your content steadily. This model allows you to entice people with subscription offers that provide them with access to exclusive content and discounts. With SVOD, you can offer customers a variety of subscription plans, such as monthly, quarterly, or annual, and discounts and promotions to encourage people to sign up. This model is a great way to generate a steady revenue stream for your content.

Determine Profitable Monetization Models To Make Money In 2023

Monetizing in a video business is generating revenue from video content. To capitalize on ROI, there are several types of top video monetization platforms available. This article will discuss these options and things to consider when utilizing them. Common video monetization methods include SVOD, TVOD or Pay-per-view, and AVOD. Here, we’ll explore each one in detail.

Subscription Video On Demand

Subscription Video On Demand (SVOD) is a great way to monetize your video content. With SVOD, viewers can access your content through a subscription-based model, allowing you to generate a steady stream of revenue. SVOD services provide a wide range of features, including the ability to customize content, create personalized experiences, and offer exclusive content. Additionally, SVOD services provide analytics and insights to help you better understand your audience and optimize your content for maximum monetization. With SVOD, you can easily monetize your video content and maximize your revenue potential.

Transaction-Based Video Content On Demand

Transaction-Based Video Content On Demand is an innovative way to monetize your video content. It allows you to charge viewers for video access, allowing you to generate revenue from your content. With this model, you can set the price for each video, giving you the flexibility to adjust the pricing based on the demand for the content. You can also offer subscription-based access to your content, allowing viewers to access your videos for a single fee. This model is a great way to monetize your video content and generate additional revenue.

Video On Demand Advertisements

Video On Demand (AVOD) Advertisements are a great way to monetize your video content. AVOD Ads are short, targeted ads that are shown to viewers before, during, or after they watch a video. These ads are typically targeted to the viewer’s interests and can be used to promote products, services, or even other videos. AVOD Ads are a great way to increase revenue from your video content, as they are typically more effective than traditional ads. Additionally, AVOD Ads are easy to set up and manage, making them a great option for monetizing your video content.

Premium Video On Demand

PVOD (Premium Video On Demand) is a revolutionary way to get a first look at premium content before it is released in theatres. It allows viewers to monetize their viewing experience by paying for early access to movies and other content. PVOD is a great way to get an exclusive sneak peek at the latest films and shows and to support content creators. With PVOD, viewers can enjoy the latest releases from the comfort of their own homes and get the most out of their entertainment experience.

Video Paywall

A video paywall is a type of digital content monetization strategy that requires users to pay a fee to access video content. This type of paywall is becoming increasingly popular among content creators and publishers, allowing them to monetize their video content and generate revenue from it. Video paywalls can be used to charge for access to individual videos or an entire library of videos. They can also offer subscription-based access to video content, allowing users to pay a recurring fee. Video paywalls are an excellent way for content creators and publishers to monetize their video content and generate revenue.

Catchup Tv

Catchup TV is a great way to stay up to date with your favorite shows, even if you have missed an episode. With Catchup TV, you can easily access the latest episodes of your favorite shows and catch up on what you have missed. You can also watch past episodes of shows that you may have missed, so you never have to worry about missing out on the latest plot twists and turns. Catchup TV is a great way to stay up to date with your favorite shows, even if you have missed an episode.

Coupons & Promotions

Working with coupon firms is an excellent way for businesses like yours to increase traffic and encourage new users to visit your platform. Not only does it provide direct sales, but it also offers a range of other income-generating opportunities, such as gifts. Coupon distributors can also use ad-placement services to advertise on their video-on-demand websites, giving you an additional source of income. You can benefit from increased visibility and greater customer loyalty by partnering with coupon firms.

Third-Party Ad Integration

Third-party ad integration is a process that allows businesses to incorporate advertisements from other companies into their websites and applications. This process can be used to increase revenue and provide a more comprehensive and engaging user experience. Third-party ad integration can be done through various methods, such as using an ad network, direct integration with an ad server, or API. This process can benefit businesses, allowing them to use more extensive ad networks and increase their reach. Additionally, third-party ad integration can help companies to better target their ads to the right audience and increase their chances of success.

Placing Ads on the Server Side

Placing ads on the server side is a great way to monetize a website or application. By placing ads on the server side, the ads are served directly to the user’s browser, allowing for more control over the ad placement and targeting. This can be especially beneficial for websites with high traffic, as the ads can be tailored to users’ interests and preferences. Additionally, server-side ads can be more secure than client-side ads, as they are not vulnerable to malicious code or other security threats. Server-side ads can also be more cost-effective than client-side ads, as they require less maintenance and can be served more quickly.

Wrapping it Up!

Growth, profitability, and long-term viability are all key elements to successful video monetization. Providing audiences with high-quality content is essential to ensure user satisfaction and loyalty. Companies producing content users can generate revenue through advertisements, subscriptions, and pay-per-view transactions.

To maximize profits and ensure long-term success, providing audiences with content they are interested in is essential. This will not only enhance user experience but also generate additional income. Broadcasters can reap the benefits of increased revenue and customer satisfaction by catering to users’ interests through any of the monetization models.

You, too, can launch your own OTT platform with the support of platform providers such as Purple Player.

We have a variety of apps, such as Purple Lite, Easy Player, Launcher, VOD Only App, and DNS App, that we can customize to suit your needs.

Our applications are designed to provide everything with your provider needs, so you can rest assured that you’re getting the best for your business.

Get in touch to learn more about our applications and how we can help you.