The research indicates that 97% of consumers are connected to an OTT platform providing various services and content. In addition, research shows that the most popular OTT platforms are Netflix, Hulu, Amazon Prime, and YouTube, with about 75% of consumers using at least one of these platforms.

By 2027, the number of users for OTT Video is expected to amount to 4,216.3 million, with a user penetration of 53.0%.

With the increasing popularity of these platforms, brands can capitalize on the trend by utilizing the best OTT platforms to reach their target audience.

OTT platforms offer a wide variety of content and services to consumers. It is crucial for Brands need to take advantage of these opportunities, but how do you know which ones are the best?

1: What Are The Different Content On OTT Platforms?

Online streaming services, commonly known as OTT (over-the-top) platforms, provide a wide variety of content for audiences to watch. This content ranges from movies and television shows to documentaries and original series.

Additionally, users can view live broadcasts, such as news and sports events. With so many options, it’s no surprise that OTT platforms are becoming increasingly popular. These platforms increase engagement, and it is essential to understand the different content available.

2: How Do You Choose The Right Content For Your Brand?

Choosing the right content for your brand on an OTT platform is an important task that can increase user engagement. There are several factors to consider to ensure the best possible results when making a content decision. These include assessing the target audience, researching trends, and understanding what content resonates with people.

Additionally, it is crucial to consider the content’s quality and how well it aligns with the brand’s overall mission and values. By surveying these elements, brands can select the content that will most likely engage their target audience on their OTT platform.

3: What Is Engagement, And Why Is It Important?

Engagement is a vital indicator of success for any digital platform, particularly OTT platforms. It measures how active users use the platform and how likely they are to return. Engagement is crucial because it helps show that users are interested in the content offered and can help increase the platform’s reach.

  • Engagement is the emotional connection between an individual and a brand, product, or service. It is the level of interest and involvement someone has with a company or its offerings.
  • Engagement is crucial because it can influence customer loyalty and advocacy. When people are emotionally connected to a brand, they are more likely to buy from them, recommend them to others, and be more open to marketing messages.
  • Engagement also helps companies gather valuable customer data that can be used for insights into customer behavior, preferences, and desires. This data can be used to develop better products and services and improve marketing strategies.
  • Engagement also helps build relationships between customers and brands, which can lead to increased trust and loyalty.
Various strategies can be used to increase engagement on OTT platforms, such as creating content that appeals to a wide variety of viewers, providing incentives to watch more content, and building relationships with influencers.

4: How To Measure Engagement And Improve Performance?

Measuring engagement on an OTT platform is a decisive step toward understanding how viewers interact with content and how to optimize their experience. It is essential to monitor key metrics such as time on page, average session duration, and multiple page views to calculate user engagement. Keeping track of these metrics is possible to identify areas where content can be improved or changed to increase engagement.

  • Analyze user interactions and determine engagement levels.
  • Monitor customer feedback
  • Track website/app usage data
  • Improve content quality and relevance
  • Create incentives for user engagement and participation
  • Increase engagement by utilizing gamification techniques
  • Use A/B testing to optimize the user experience
Examining user behavior data can be beneficial to discover what visuals and features viewers find most attractive and how they interact with the content. With this information, businesses can make informed decisions on how best to improve the performance of their OTT platform.

5: How To Optimize Your Videos For Online Viewers

Optimizing your videos for online viewers is vital to increase engagement on an over-the-top (OTT) platform. Utilizing the correct video format, maximizing the length of a video, and including interactive features can help achieve this. Using the appropriate video format will ensure that viewers can watch your content regardless of their device or browser.

1. Choose the Right Video Platform

Selecting a video platform that is most suitable for your videos is crucial to maximizing their success online. With many options available, ascertaining which best suits you can be daunting; however, several variables should be considered when making such decisions.

For example, a cost factor should be considered when calculating profitability. Features, user experience, and customer service should also be considered before following through with captivating content creation.

2. Create Engaging Content

Once you’ve chosen the right video platform for your business, you’ll want to create high-quality, engaging content tailored to your target audience. Video content that informs and entertains piques the interest of your target audience and encourages them to engage with you. You can increase the effectiveness of your videos by creating high-quality, engaging content tailored to your target audience. By ensuring that your videos are seen by the right people and get the most views possible, you can maximize your reach and ensure that your videos make an impact.

Create videos that feature popular influencers or celebrities wearing your clothing to help draw in more viewers.

For example, suppose you own a clothing store. In that case, you may create videos that show off your latest collections and trends in an entertaining and informative way. Additionally, you may create short tutorials on styling certain pieces from your collection or create different looks with different items.

3. Add Captions and Annotations

Adding captions and annotations to your videos is an excellent way to optimize them for online viewers. Annotations help videos rank better on search engine results pages (SERPs). Captions and annotations can help viewers better comprehend what your videos are about and can also be used to provide additional information or context.

For example, suppose you have a cooking video. In that case, you can use captions and annotations to provide additional information about the ingredients, the cooking time, and other tips. Annotations can also add links to websites with more information or related content. Plus, captions can make your videos more accessible to viewers with difficulty hearing the audio. With captions and annotations, you can ensure everyone can enjoy and understand your videos properly.

4. Make Your Videos Responsive

Optimizing your videos for online viewers is making them responsive. Creating video content that can be viewed on any device, regardless of orientation, is essential. The result will be that viewers can watch your videos irrespective of the device they are using or how they are viewing them.

For example, create a video that is only viewable in landscape mode. It won’t be accessible to viewers using a smartphone in portrait mode. It is possible to make your videos responsive and look good on any device or platform using HTML 5, CSS 3, and JavaScript. Additionally, making your videos responsive can help make them more accessible to viewers with disabilities.

5. Optimize Your Videos for SEO

Optimizing your videos for SEO can help you get more visibility and engagement. Adding relevant keywords to the title and description of your videos, providing a transcript of the video, and including meta tags can improve your chances of appearing in search engine results.

For example, you have a video about baking a cake. In that case, you could add relevant keywords such as “cake baking tips” and “how to bake a cake” to the title and description of your video. You should also provide a video transcript, include meta tags, and optimize the thumbnail. Optimizing your videos for SEO can help you reach more people, gain more engagement, and increase your visibility online.

6. Use Video Ads and Pre-Rolls

Video ads and pre-rolls can help you reach a larger, more targeted audience and maximize your reach. Pre-rolls are short ads that appear before the content that the viewer requested. In contrast, video ads are ads placed within the video or as a suggestion after a viewer has finished watching a video. These ads can be fine-tuned to target the correct demographic and can help to get more views and engagement. With the proper targeting in place, you can ensure your video ads are seen by the right people and help you maximize your reach.

For example, pre-rolls are short ads that appear before the viewer’s requested content. For instance, a video ad for a new shoe brand that occurs before a YouTube video about the latest fashion trends could target an audience interested in fashion.

Similarly, video ads placed within the video or as a suggestion after a viewer has finished watching a video can be fine-tuned to reach a more specific demographic.

For example, a video ad for a new cooking product that appears after a cooking tutorial video could be targeted toward viewers interested in cooking.

7. Promote your videos on social networks.

Social media is an invaluable platform to promote your videos, increase engagement, and reach more viewers. Leverage the power of social networks to get creative with your video content and maximize your visibility.
For example, suppose you have a new video about a product you are launching. In that case, you can post it on your company’s Facebook page, Twitter account, and other social media accounts to increase visibility and engagement. You can also use relevant hashtags to ensure your video is seen by the right people and use social media advertising to reach even more viewers.

Additionally, optimizing the video length will help to keep viewers engaged and prevent them from becoming bored.

Finally, incorporating interactive features such as polls and surveys can increase engagement by allowing viewers to interact with your content. By following these simple steps, you can ensure that your videos are optimized for online viewers and help to increase engagement on your OTT platform.

6: How To Benchmark Your Videos Against Other Brands' Videos

What Are Benchmarks?

Benchmarks are simply metrics that allow you to compare the performance of one video against another. By measuring metrics such as views, likes, shares, comments, watch time, retention, and engagement, you can understand your video’s success relative to other video content.

Why Should You Benchmark Your Videos?

Benchmarking is an essential part of measuring the success of your video content. By comparing your videos to those of other brands, you can identify opportunities for improvement, such as improving the production quality of your videos or focusing on topics more relevant to your target audience.
Benchmarking also lets you stay ahead of the curve regarding trends and best practices. By analyzing the performance of other brands’ videos, you can identify which topics and formats resonate with viewers and apply similar strategies to your content.

How to Benchmark Your Videos

Now that you understand the importance of benchmarking. Let’s look at how to benchmark your videos. The first step is identifying metrics to use when comparing your videos.

The metrics you choose to measure should reflect the goals of your video campaigns. For example, you’ll want to measure metrics such as watch time, views, and shares to generate more ideas. On the other hand, if you create more engagement, you’ll want to measure metrics such as likes, comments, and shares.

Once you’ve identified the metrics you want to measure, you’ll want to analyze the performance of your video content against that of other brands. You can compare your videos to your competitors or industry peers.

To accurately benchmark your videos, you’ll want to measure the same metrics across similar videos.

For example, if you’re comparing the performance of a product demonstration video to that of other brands’ product demonstration videos, make sure you’re measuring the same metrics across all videos.

Once you’ve gathered the data and analyzed the performance of your videos relative to other brands’ videos, you can start to identify areas for improvement. You may find your videos below average in individual metrics, such as watch time or engagement.

By analyzing which topics and formats resonate with viewers, you can improve the production quality of your video content and focus on issues that are more relevant to your target audience.

Benchmarking your videos against other brands’ videos is a vital part of measuring the success of your video content. It allows you to compare your videos to those of your competitors and industry peers, giving you an insight into how your videos stack up against the competition.

By measuring the right metrics, analyzing the performance of your videos relative to other brands, and identifying areas for improvement, you can ensure that your video content is performing its best.

7: How To Create A Successful Video Strategy That Works For You!

Creating an engaging video strategy for your OTT platform is essential for gaining and retaining viewers. To do this, you must understand your target audience and tailor content to their interests. Consider what topics they would be interested in and create informative and entertaining videos.

Additionally, create videos optimized for SEO, use social media to promote your content, and ensure you’re using the latest trends in video technology. With the correct method, you can increase engagement on your OTT platform and maximize viewership.

My Final Thoughts

The best way to increase engagement on an over-the-top (OTT) platform is to understand your target audience and tailor your videos to suit them. It is essential to understand your target audience and optimize your videos accordingly. Among other things, this involves using the correct video format, maximizing the length of the video, and incorporating interactive elements.
You, too, can launch your OTT platform with the support of platform providers such as Purple Player.

We have a variety of apps, such as Purple Lite, Easy Player Launcher, VOD Only App, and DNS App, that we can customize to suit your needs.

All of our applications are designed to meet the requirements of your providers, so you can rest assured that you are getting the best for your organization.
 

By partnering with platform providers like Purple Player, you, too, can launch your own OTT platform.

We have a variety of apps, such as Purple Lite, Easy Player, Launcher, VOD Only App, and DNS App, that we can customize to suit your needs. 

The applications we offer are designed to meet the needs of your provider, so you can rest assured that you are receiving the best for your company. 

Get in touch to learn more about our applications and how we can help you.